Why More Questions are Better in Business

John Jellinek
2 min readOct 12, 2022

Over the past few years, the opportunity to start a business has grown by leaps and bounds. This, of course, has led many aspiring entrepreneurs to taking advantage of these opportunities. However, opportunity does not translate to guaranteed success. Therefore, it is incredibly important to not only ask the right questions, but as many questions as possible. Here is why asking more questions can be highly beneficial for your business.

Provides You with the “Why”

In order to attract investors or convince a bank to provide you with a business loan, you are going to need to provide them with a “why.” Why are you starting your business? Why is this the right time and market to start your company? Investors and banks are going to only want to do business with someone who understands their operations thoroughly, before it is up and running. This all begins with your purpose, drive, and “why.”

Brings in the Right Talent

One of the most common mistakes made by new business owners is not asking enough questions during their initial interviews. The allure of someone’s resume and the need for talent can quickly detour the end goal of obtaining the right people on board. Therefore, it is paramount that you ask as many questions as you can in order to feel confident about the experience and the type of people you bring on.

Detours Common Mistakes

As a new business owner, there is no doubt that you are going to make some mistakes. However, this does not mean that you should deal with each and every one of them. For example, during your manufacturing planning, it is highly recommended to ask as many questions as possible. Not asking the right questions can quickly lead to lower-quality products, expensive manufacturing, and crippling shipping costs.

Better Understand Your Customers

It can be easy to drown yourself in your data and assume what your customers want. However, this can be a very bad mistake on your end as assumptions can lead to errors. So, what can you do to avoid this issue? The best thing you can do is ask your customers as many questions as you possibly can. This will provide you with much better data regarding their concerns, dislikes, wants, and needs.

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Originally published at JohnJellinek.info

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John Jellinek

John Jellinek is the President of the private equity investment firm Jelco Ventures, Inc. John Founded the company in 1971 | http://johnjellinek.com/