Most businesses have heard that charitable giving and volunteer work should be used in their marketing plans in order to generate more returns. There is truth to this sentiment, but also pitfalls companies need to seriously consider before becoming involved in charitable marketing. Pros It Supports a Good Cause Philanthropic efforts…

Operating a business in changing conditions requires a diligent executive staff. Success in business often requires a certain amount of calculated risk. Experts are hired to evaluate various opportunities. Mergers and partnerships are approached skeptically, with benefits and challenges carefully analyzed. Despite the best efforts of a qualified Risk Management…

Surviving a recession takes skill and planning. Unfortunately, many company bosses wait too long before taking the steps necessary to save their businesses during a recession. Instead of waiting, they should take steps early on to save their businesses. Here are three ideas to help them do that. Make Strategic Cuts Early On An Entrepreneur.com…

Entrepreneurs have become the new rock stars of the 21st century. Those who want to join the ranks of Steve Jobs, Bill Gates, Mark Zuckerberg, or even Gary Vaynerchuk will learn about free online courses that they can take to figure out the ins and outs of entrepreneurship. …

The COVID-19 pandemic has clearly changed many aspects of our daily lives. The way we work, interact with others, and go about our days have all been forced to modify for the safety of ourselves and others. One area in particular that has been greatly impacted is peoples’ personal finances…

Retirement is a complex issue for many Americans. Numerous factors go into making the choice of when to retire. Some of which often include: Age Amount of Social Security one is eligible for Savings Health Luckily, there are many online tools to help. In addition to seeking out professional financial…

A company’s culture is basically a company’s identity. It affects every aspect of employee performance. It encompasses how employees interact with each other and management, how vacation days are handled, employee morale, diversity ratios, how people are disciplined and/or promoted, how off-site social events are organized, and ultimately the rate…

If the past few years have taught us anything, it’s that people businesses are being held to higher moral standards these days. The political goings-on of the twenty-teens has provided fertile ground for consumers to make their thoughts known on things like corporate social responsibility, and its charitable companies that…

While the glamour of Hollywood may not seem like the most ideal environment for fostering a charitable mindset or organization to outsiders, there are actually a number of highly beneficial charities started or supported by celebrities that tackle many modern-day issues around the world. …